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Email Initiatives Primer

Advenix Partners with Habeas to Certify Rich Media Email Marketers

MILPITAS, Calif., July 24, 2007 — Advenix Inc., maker of VisualSubject, today announced it will partner with Habeas Inc., the industry leader in email reputation services. The partnership calls for Advenix to work with the Habeas Reputation Network to qualify marketers using Advenix's VisualSubject rich-media billboard subject line technology in their email campaigns, and to monitor the email sending reputations of marketers that have already been approved to use VisualSubject.

Marketers with established reputations and who are on the Habeas SafeList will automatically qualify to send emails containing Advenix's VisualSubject billboard. Marketers not already Advenix-approved or on the Habeas SafeList will need to pass Habeas' rigorous SenderAudit to qualify for the list, and then can send emails that use Advenix VisualSubject. Ongoing monitoring of marketers approved to use Advenix's VisualSubject will be performed through the Habeas SenderIndex, a comprehensive email reputation database of email senders that ranks and categorizes volume email senders to ensure deliverability for SafeListed senders and helps more than 5 million email networks manage email.

"The Habeas SafeList and the Habeas SenderIndex will help us more efficiently and effectively identify responsible marketers. We want to ensure the best user experience and ensure that recipients who see the VisualSubject rich-media billboard associate the technology with emails they can trust," said Justin Khoo, president of Advenix.

"Reputation data on senders of email is an important component in managing emerging advertising and branding applications such as VisualSubject," said Chuck Swenberg, vice president, Sales & Business Development at Habeas. "Rich media images in the subject line enable our trusted senders to convey branding, tease a reader and engage consumers. Our solutions, combined with Advenix's VisualSubject rich-media billboard technology, will significantly enhance the communication experience for both senders and users."

About Advenix VisualSubject

Advenix VisualSubject permits authorized marketers to include a branded drop-down "billboard" - graphic, headline, or rich media — from an email subject line so email recipients immediately “get the message” without needing to open the message. This effectively allows marketers to provide a visual frame of reference so recipients can quickly decide to open or delete the message. Marketers benefit from substantially higher conversions as well as greater understanding of conversion failure rates.

Initial a/b tests with 5.6 million emails showed that messages sent with VisualSubject produced a significant increase averaging 27% in click-throughs, and a 41% increase in overall conversions or sales.

An online demo of Advenix VisualSubject can be accessed at www.advenix.com/visualsubject.

About Habeas, Inc.

Habeas is an email Reputation Services Provider that offers solutions for legitimate senders to monitor and manage their email reputation to ensure maximum deliverability. Habeas sender reputation services include Habeas Audit for reputation assessment, Habeas Delivery Monitor for managing reputation information, and Habeas SafeList, the most broadly referenced Internet whitelist. Habeas also enables enterprises and ISPs to more efficiently process their inbound email and make better delivery decisions via its Reputation Network. This network is comprised of sender reputation information collected from over four and a half million receiving systems in over 190 countries. For more information, please visit our website at www.habeas.com.

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