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Email Initiatives Primer

News


Press Releases

Advenix VisualSubject Customized Email Previews Boost User Engagement by 125% (Dec 18, 2008)
Customized Previews Enable Recipients to Quickly and Efficiently Identify the Core Message of an Email and Take Action on It.

Advenix Partners with Habeas to Certify Rich Media Email Marketers (July 24, 2007)

Advenix Launches VisualSubject (March 22, 2007)
New Drop-down Graphic "Billboard" Delivers Branded Message in User's Email Subject Line; Tests Show Click-through Rates Increased by 27 Percent, Conversions by 41 Percent


In The News

The Coming Liberalization of E-mail, and Innovations That Will Follow
"Major ISPs finally are allowing opportunities for innovation by opening the inbox to reputable senders."
(April 3, 2009)
eView: eMarketing and Commerce (eM+C)


LinkValu.com uses subject line drop-down ads to increase response
"VisualSubject is already making an impact with branding and getting my message out there. Once we start adding better call to actions, we anticipate even better responses."
(October 11, 2007)
Karen J. Bannan, BtoB Magazine


Spiff Up Your Cyber Communications
"Advenix VisualSubject lifts the restrictions of the 10-word subject line, enabling marketers to more efficiently and effectively communicate with their customers."
(September, 2007)
Joe Dysart, PPB Magazine


Email's Latest Razzle Dazzle: Billboards
"The response from advertisers has been phenomenal. They are excited both from the boost they are seeing from the results as well as for the branding value."
(June 6, 2007)
Dawn Anfuso, iMedia Connection


Three Hot New Trends in E-mail
"Advenix offers a unique twist on icon placement."
(April 16, 2007)
Jeanniey Mullen, ClickZ


New Technology Creates Drop-Down Windows for Subject Lines
"VisualSubject allows marketers to brand their subject lines and provide their customers with a visual frame of reference so they can quickly decide to open or delete the messages."
(March 27, 2007)
Ken Magill, Direct Magazine


















 






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