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VisualSubject
Frequently Asked Questions
What is the VisualSubject sender-customized preivew technology, and why is it so
compelling?
Find out more here.
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Who will the VisualSubject benefit?
VisualSubject benefits: Marketers, users, and ISPs/Webmail companies.
For more information, click on one of the links below:
Email marketer
Email recipient
Webmail provider/ISP
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Is VisualSubject a solution to
Spam?
VisualSubject is not an "antispam" technology, and so
is not intended to, by itself, serve as a solution. But it is one
more way users will be able to distinguish legitimate email from
spam. And while it may be separate from emerging
email initiatives to fight spam, it can be used WITH them.
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Who can use VisualSubject?
VisualSubject can be used by any organization that sends a fair
volume of email. For example, retailers and website publishers.
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Isn't this just the same thing
as the email preview window?
No. The email preview window (if you have that functionality, many
email users don't) lets you peek at a small portion of an email.
The VisualSubject teaser is a separate piece of content created by the sender
and is not part of the email content that you see when you open it.
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Can individuals use VisualSubject
for personal email?
Eventually, yes. Advenix will be introducing a version of the VisualSubject client technology that will allow individuals to send VisualSubject-enhanced emails. But at this time VisualSubject is targeted towards volume mailers. Advenix will be introducing a version of the VisualSubject client that will allow individuals to send VisualSubject-enhanced emails.
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(Marketers) What is needed to send
VisualSubject sender-customized previews?
Volume mailers will sign up for an account with Advenix. Once Advenix
has verified that the mailer's email campaigns fall within our
guidelines, the mailer will upload their teaser creative onto Advenix's
servers. Advenix will assign a token to be placed within the header
of the outgoing emails.
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(Marketers) What will it cost?
We haven't yet set the price of using VisualSubject, but we expect we
will charge marketers less than a penny per email for the basic
teaser and more for rich media teasers, if you want to use multimedia.
Either way, it will be a lot cheaper than the next best alternative:
22 cent pre-sorted bulk mail.
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What is needed to view VisualSubject content?
Advenix partners with Webmail providers to enable their subscribers
to view VisualSubject-enhanced content. Recipients do not need to
have any seperate software on their PCs.
For those who will use desktop email clients, a software plug-in
will be required. We intend to release a plug-in for Microsoft Outlook
and other common email programs, and will announce it here as soon
as it is available. The Outlook plug-in will be released first.
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What types of rich media does the
VisualSubject support?
VisualSubject supports .gif and .jpg images as well as Macromedia
Flash. Upcoming versions will support streaming video and Java.
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Could I
get a virus?
No. VisualSubject emails will NOT carry viruses. Here's
why.
Every time you mouse over a VisualSubject teaser, what you see will be coming
from one of Advenix's servers. And we ensure every teaser is free
from malicious software code. Plus, we use secure authentication
technologies that ensure only those we authorize to use VisualSubject
can use it.
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(Marketers) If I use VisualSubject,
will it guarantee me getting through spam filters?
Because we will have relationships with ISPs, we intend to explore
how their filters might automatically accept VisualSubject-enhanced
emails.
We will also work with partners in the email deliverability space
to ensure VisualSubject-enhanced emails are not mistakenly caught
in recipients' spam filters.
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Can spammers use this technology?
No. VisualSubject employs secure authentication technologies that ensure only authorized legitimate mailers can use it. Plus, even if spammers wanted to use the technology and were granted permission to, it’s doubtful they would. Spammers make money because they can send as many emails as they choose without any incremental cost. By contrast, Advenix requires mailers to pay for each email enhanced with a VisualSubject. So, to spammers, the economics are unappealing.
Also, because we will work closely with ISPs and Webmail companies,
they will let us know if a marketer using VisualSubject gets spam
complaints. We don't like spam any better than you do, and will
cancel such marketers' accounts with us if we find them to be abusers.
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What happens if an ISP or Webmail
provider is not VisualSubject enabled? What will the recipient see?
Recipients with accounts at these companies will see emails that
look like ordinary email. Marketers will only pay for emails that
get delivered to VisualSubject-enabled inboxes.
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With VisualSubject, will I be
getting more commercial email?
No. VisualSubject only enhances the email communications you
are already getting. The economic cost ensures that senders think
twice before sending out any email. With improved communications
between the sender and recipient, you may be getting less frequent
emails from the sender.
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Will VisualSubject content slow
down my email?
No. The VisualSubject technology employs sophisticated content retrieval
mechanisms that load the teaser content in the background. The VisualSubject
retrieval process only begins after your browser or email client has finished loading
the visible inbox content.
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My inbox quota is small. Does VisualSubject
take up a lot of space?
No. The VisualSubject header is very small. The VisualSubject content
itself is stored on Advenix's servers and is only retrieved when
you view the teaser.
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Do pop-up blockers block the VisualSubject teasers?
Pop-up blockers do not block the VisualSubject teasers, because VisualSubject
is not a pop-up. Unlike pop-up ads, the VisualSubject teaser is completely user-initiated, does not open a new browser window, and does not interrupt the user's email experience.
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